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Introducing Rebel Nell
These amazing ladies founded a business
creating defiant jewelry with a purpose.
Here’s how we helped them
About Grey
Label Group Discover What Makes Us Different
The Grey Label Group provides innovative and impacting
branding and strategic services for emerging businesses.
Based on a virtual agency model, Grey Label Group is a full service shop that creates bespoke teams of freelance professionals to individually address a wide variety of creative needs.
WE’RE EXPERIENCED.
We’ll help you develop and position your brand with radically fresh thinking, transparency, and accessibility.
WE’RE NIMBLE.
Tapping into a vast network of freelance talent, we’re conduits for creativity.
WE DELIVER.
We’ll identify the tools your business needs for success and work to put them in your hands.
WE UNDERSTAND THE PARADIGM,
AND WE CHALLENGE IT AT EVERY TURN.
Meredith C. Kerekes
10+ yrs building brands and coaching startups. 2012 Crain’s Detroit Business 40 Under 40. Designer of process, order and plans.
Learn more about me here.
Meredith C. Kerekes
Left brain of GLG. Devil’s advocate.
Embracer of change. Bon vivant.
Stephen Roginson
Entrepreneur at heart, 15+ years brand building experience: CPG to music industry, start-up to Fortune 50.
Learn more about me here.
Stephen Roginson
Right brain of GLG. Beer dork.
Music dork. Proud papa.
Service Breakdown
-
Marketing Solutions
35% -
Brand Identity
35% -
Business Strategy
30%
Customers, advocates and influencers – what they want and how to reach them. We’ll help you do it.
Everything that is visually and verbally associated with your brand – the language, personality, look, feel, website and more.
How to structure your business and strategy focusing on sales and brand. Start here.
Brand Strategy + Positioning
– Brand architecture
– Brand positioning
– Innovation & new concept development
– Strategic partnerships & joint ventures
– New market strategy
Research + Insights
– Brand DNA test
– Consumer insights
– Customer segmentation
– Brand valuation
Naming + Verbal Branding
– Brand dictionary
– Brand voice & messaging
– Tagline & boilerplate development
Brand Identity + Design
– Logo development
– Packaging design
– Branded environment
Digital + Social Media
– Website development
– User experience
– Social media strategy
– Digital branding & marketing
Contact
Grey Label Group
Send us a message
If you want an agency that will help you focus your vision and craft your story, shoot us an email below.
Or if you prefer to get lost in a cul de sac of buzzword bingo, languishing in a conference room over a two-hour PowerPoint presentation, we’ll be happy to put you in touch with one of our competitors.